DENVER — Last week, Mile High Sports announced a new partnership with IKEA; the two companies will host the first-ever Mile High Sports-IKEA Back-to-School Olympiad, benefiting high school athletics and activities programs. The Olympiad will take place on July 23, from 3-7 p.m.
“We’re excited to partner in this capacity with IKEA, a company that clearly wants to support Colorado’s high school student-athletes,” said Doug Ottewill, publisher of Mile High Sports Magazine. “As a company, we’ve always held high school sports in the highest regard, and this is an extension of that philosophy. With IKEA’s help, this event truly benefits local programs.”
The Back-to-School Olympiad will feature 10 teams — five boys’ teams and five girls’ teams — each from a different high school. Each team will compete in eight, skill-based events, with the winning schools (one boys team, and one girls team) each earning $500 toward their athletics or activities program. The remaining schools will receive additional prizes.
“We’re excited to about this opportunity,” said Megan Thompson, the Local Market Specialist for IKEA in Centennial. “We strive to create a better everyday life for many people and high school sports and activities are an incredible tradition we truly value. The Olympiad partnership with Mile High Sports is a great way for us to further integrate our company into this great community.”
Participating schools will be announced within the next week, and results will be reported following the Olympiad. Events will take place at IKEA’s southeast parking lot, and will begin at 3 p.m. Mile High Sports Radio will be conducting an on-location radio remote live from the Olympiad. Coaches, parents, friends and media are encouraged to attend.