As you are aware, the Colorado High School Activities Association has launched a commercial website called CHSAANow.com. As the Association and CHSAANow.com have progressed since the launch, there have been a number of media questions arising about what material is non-proprietary and needs to be attributed and that of a general information site.
CHSAANow.com is a media outlet similar to how NFL.com operates. The CHSAA is now an organization that covers itself. At times, this means the site will break news. On the occasion that happens, media outlets may use that information as long as it is attributed to CHSAANow.com, and not simply as the CHSAA. Information attributable to CHSAA should only be that information provided through press releases.
CHSAA Director of Web Services Ryan Casey is the content manager and editor of CHSAANow.com. His responsibilities include populating all content on CHSAANow.com and he is the primary writer for the site. He is also the manager of the Association’s work in social media. He supervises any stringers and photographers that contribute to CHSAANow.com.
Assistant Commissioner Bert Borgmann is the CHSAA media relations director and, along with Commissioner Paul Angelico, the Association’s general primary spokesperson. Assistant Commissioners Tom Robinson, Bethany Brookens, Harry Waterman, Bud Ozzello and Jenn Roberts-Uhlig remain the primary spokespersons for the sports and activities they administrate. All media inquiries may be initiated through Borgmann or the assistant commissioner.
Press releases issued by CHSAA will be released to all media outlets at the same time and will be available for immediate publication or airing. These releases are also published on CHSAANow.com and are located on the left side of the CHSAANow.com site below the “fold.” Use of any other material from CHSAANow.com must be appropriately attributed to CHSAANow.com.
Please note that photography on the CHSAANow.com site is proprietary and permission for its use must be granted by CHSAANow.com.
Media Outlets wishing to publish or use CHSAANow.com polls on air, in print or on-line should contact Ryan Casey (rcasey@chsaa.org) for usage guidelines if they have not already done so.
Note: CHSAA Twitter: @CHSAA – use #copreps for Colorado high school results and news. CHSAA Facebook – Facebook.com/CHSAA